ETEN Phone : E-TEN x500 Glofiish comes rebranded as Pharos GPS Phone

the recently announced E-TEN x500 Glofiish has come in new shape. It has ben rebranded by as the Pharos GPS Phone.

Dubbed GPS Phone (we really think calling it The GPS Phone would be much more potent), it's got all the specs we knew this phone was packing, including: SiRFStarIII GPS receiver (duh) with Pharos Ostia nav software, quad-band GSM / GPRS / EDGE (sigh), WiFi, Bluetooth, a 2 megapixel camera, FM radio (o rly!), and a friggin fat $699 price tag. Now, we're not necessarily saying $700 for a GPS-equipped Pocket PC is too much, but we really do wish they could have shaved $5 off the top of that margin and dropped in a damned UMTS / HSDPA radio, you know?